Collingwood, an iconic Melbourne suburb, faces the challenge of preserving its unique character against gentrification. Collingwood Arts Precinct (CAP) embraces this spirit by providing an inclusive space for diverse artists. The new identity symbolizes the delicate balance between old and new and seriousness and playfulness. Its ever-evolving wordmark is generated by a computer algorithm which combines three typefaces from a curated selection of six, reflecting the dynamic essence of Collingwood's arts scene.

2017